New exhibitors, new ideas to feature at SILMO Sydney

As the most important thing visitors look for at trade shows is new products and services, the optical fair’s organiser has placed an phasis on attracting new exhibitors, which has resulted in a high number of first-time suppliers.Mr Gary Fitz-Roy managing director of Expertise Events said, “At this year’s event 38% of our exhibitors are new companies. It’s what the market wants, and in optometry new on-trend designs and styles help practices differentiate thselves.{{quote-a:r-w:425-I:2-Q:“It’s important to offer exciting and inspirational ideas as the very nature of a successful trade exhibition is about discovering what’s new. If you learn some things along the way it’s the total package.”-WHO: Gary Fitz-Roy, Expertise Events managing director}}“This year’s event will offer something different – excellent product diversity and a glimpse into the future through a dedicated ‘Practice of the Future’ stand and workshops. It’s important to offer exciting and inspirational ideas as the very nature of a successful trade exhibition is about discovering what’s new. If you learn some things along the way it’s the total package.”Along with local exhibitors, Fitz-Roy said SILMO Sydney had also attracted a number of high-profile European brands.“Many of our exhibitors have not presented their products at a trade show in a decade whilst others are new exhibitors who will be showing products for the very first time,” he said.“We know SILMO Sydney stirred the marketplace last year in transitional and challenging times and that’s a good thing because it gets people thinking.”Another addition to this year’s event is the Optometry Australia (OA) workshop sessions, which will provide feedback for the development of its Optometry 2040 white paper on the future outlook of the industry. OA CEO Ms Lyn Brodie said SILMO Sydney’s phasis on innovation and future planning had prompted its decision to collaborate with the event.“SILMO Sydney 2018 will feature a full-scale, interactive practice of the future, as well as the latest digital optometry equipment, which supports Optometry Australia’s goal to gain deeper insights into erging trends that may impact and shape the local optometric sector,” Brodie said.“The ‘Practice of the Future’ concept, for instance, will provide an insight into how patient care and business is predicted to evolve. This exhibit complents Optometry Australia’s Optometry 2040 project which is designed to facilitate collaboration within the profession to help identify, test and consider initiatives that will create a sustainable and successful eyecare sector for the next 20 years and beyond.”SILMO Sydney will be held from July 20–22 at the International Convention Centre in Sydney.