The Eye Bank Association of Australia and New Zealand (EBAANZ) has redesigned its logo and launched a new look website as part of a rebrand announced this week.
Mr Luke Weinel, chair of the peek body for eye banking, eye donation and allocation in Australia and New Zealand, said people who chose to become eye donors at the end of their life were invaluable for the sight restoration of others awaiting a transplant.
“And we wanted our brand to reflect their contribution,” he said.
“Without donors, many Australians and New Zealanders would be without access to a sight restoring transplant, and surgeons and researchers would be without donations to support eyecare research for those with vision impairment today and in the future.”
Weinel said the re-brand reflected “the new life the gift of donation offers to recipients”. New vibrant colours have been incorporated to attract attention to ensure the contributions donors made toward eyecare weren’t forgotten.
“The design uses the ‘eye’ to focus on our two nations, and the ‘eye lids’ to connect and symbolise the unique relationship between the donor and recipient,” Weinel added.
The new-look website can be found here.
Key facts
- There are six eye banks across Australia and New Zealand located in Adelaide, Auckland, Brisbane, Melbourne, Perth and Sydney All six are EBAANZ Members.
- In 2020, there were 1,443 ANZ donors, and 2,495 corneal transplants in ANZ.
- Cornea transplantation has the highest tissue transplant rate in Australia. A corneal donation helps people with conditions such as keratoconus, bullous keratopathy, Fuch’s dystrophy or injury.
- A scleral donation can be used to help people with ocular tumours or cover a valve implanted into the eye to help people with glaucoma.
- Donations can also help train surgeons and support vision restoring research that is examining eye conditions and developing future therapies.
- Donation in Australia is voluntary. Donor’s may register to become a donor at any time. A donor’s next-of-kin is asked to confirm if the donor wanted to donate before the donation is accepted.
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