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National Optical Care-EyeQ alliance announces new appointment

Current EyeQ Optometrists chief business development officer Ms Lily Wegrzynowski will transition into a new role as general manager eyecare & professional services as part of the company’s alliance with National Optical Care (NOC).

Last November, EyeQ and NOC – the latter being one of Australian optometry’s newest players with 14 practices – agreed to work together. Since then, they have been strengthening the operations of both businesses and considering ways to better harness the collective skills and expertise of their personnel.

Both organisations are advocates for eyecare-led models of optometry, prompting the creation of a new role to be occupied by Wegrzynowski.

As general manager eyecare & professional services, she will work across both businesses, and be responsible for the continued development and implementation of best practice clinical standards across the practice network. The role will also oversee ongoing professional development and recruitment.

“I’m incredibly excited to be part of this next phase of the alliance between NOC and EyeQ,” Wegrzynowski said.

“To be able to play an integral role in continuing to strengthen the clinical outcomes across our growing practice community is something I am extremely passionate about.”

Wegrzynowski is a registered optometrist with significant experience in both clinical and management roles.

She has held senior positions with independent and corporate optometry businesses across Victoria, New South Wales and Western Australia, including with EyeQ Optometrists since joining in 2010. She has also served on the Optometrist Association Board (WA Division) for more than 10 years, including three years as president, plus the Optometrists Registration Board of WA and joined the Deakin Optometry Advisory Board when the new school opened in 2012.

NOC CEO Mr Jason Gowie added: “We are excited to have Lily play such an important role, as we strengthen our eyecare-led model of optometry across our growing group of practices.”

NOC and EyeQ have a combined practice network of around 40 practices in all states and territories, except the Northern Territory.

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