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Most trusted industry brands revealed

Specsavers, OPSM and Bausch + Lomb have featured in the eyecare categories of the 2020 Australian Trusted Brands Survey, while Guide Dogs Australia emerged as the top charity.

Research company Catalyst Research conducted the independent survey for the Australian and New Zealand Reader’s Digest magazines. It polled a cross-section of more than 3,000 Australians and 1,601 New Zealanders to establish the most-trusted brands across more than 70 consumer categories.

Specsavers topped the optometry category in both Australia and New Zealand, while OPSM received a highly-commended award in each country. The other highly commended recipients were the Optical Superstore in Australia and Visque in New Zealand.

The Australian awards included a contact lens eye solutions category, which was won by Bausch + Lomb with its Renu Fresh solution. Opti-Free and Reclens were highly-commended.

In the charities section, Guide Dogs Australia was rated the most trustworthy ahead of the Cancer Council and RSPCA. It is the seventh time it’s been awarded the title since being added to the survey in 2013.

Although Reader’s Digest conducted the survey, it was carried out independently by Catalyst Research, with the results appearing exclusively in magazines.

According to Readers Digest, the list of brands rated in the survey was generated by asking consumers for their most trusted brands. This was an unprompted question designed to ensure the rating of top brands in each category was without prejudice.

Each respondent completed an online questionnaire. Catalyst Research asked each participant to rate the brands they trust for each category. They then have to rate which is their most trusted brand and describe why.

A Specsavers spokesperson said trust has never been more important within a business, especially now as the COVID-19 pandemic forces changes to operating models and service delivery.

“We are in a climate where optometrists are playing a crucial role in supporting the healthcare sector by triaging customers with concerns, advising and reassuring them, and in many cases referring them on for further assistance either through other primary or even tertiary health providers,” the spokesperson said.

“It’s a climate where trust has never been more essential. That’s why we are thrilled to receive the good news that Specsavers has been named the most trusted optometry brand in Australia and in New Zealand.”