Popular independent eyewear company MOREL has restructured its collections as part of a long-term strategy to drive greater awareness, visibility, and growth of the label.
Now available through MOREL Australasia – operated by Mr Mark and Ms Lisa Wymond – MOREL has rebranded its eight different brands (Marius, Nomad, Öga, Koali, Lightec, Azur, 1880, Marius MOREL) to bring them under the brand names, M Classic, M MOREL and MOREL.
According to a statement, the spirit of the previous collections will be retained and will now be in three segmentations: an affordable designer collection (M CLASSIC), a core business collection (M MOREL), and an ‘authentic style’ collection (MOREL).
Lisa Wymond said the move would result in a wider choice of product for independent practices and their patients.
“Benefits to the practices include a larger collection to choose from that covers multiple different looks and price points. This means practices cover more product offerings within the three collections, resulting in less time spent with multiple reps to cover those same product categories and less time spent on paperwork,” she said.
“This is an exciting time for MOREL and also for the practices. MOREL has simply rebranded their multiple smaller brands to be under the one brand, MOREL, as one larger collection with three segmentations, resulting in a wider choice of product for their patients.
“Practices can expect the same fantastic quality design driven product that they are familiar with from MOREL and high level of customer service that they are used to from MOREL Australasia.”
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