George & Matilda Eyecare (G&M) has expanded its presence on the Mid North Coast of NSW with the addition of Ms Michelle Ferguson and her practice in South West Rocks.
The announcement comes after G&M recently passed the 100-practice milestone with the acquisition of 26-practice optometry network, National Optical Care. The network has now grown to more than 120 practices, servicing over 140 communities through its various outreach programs.
“I pride myself on giving quality care to our community,” Ferguson said. “Being the only eye health provider in town, I cherish the relationships built with patients over the years. Joining George & Matilda Eyecare allows me to extend my professional life while ensuring continuity of care for my community.”
Ferguson embarked on her optometric career in 1995 and has dedicated 25 years to her practice that has a reputation for a high level professional yet personal service.
The practice (formerly Eyecare Plus) has a history of serving the local community, knowing most of its patients and respective families on a first name basis, G&M said. The team is respected for delivering “the best possible clinical and optical outcomes for their patients”.
For other optometrists considering a similar transition, Ferguson advised thorough succession planning and exploring all options, including G&M.
“Consider your work/life balance and the changes you desire,” she said. “Gather information and seek advice from peers to make the best decision for the future of your practice.”
Throughout the transition process, she has found G&M to be supportive and communicative.
“They have been very friendly, confident, and capable,” she said. “It has been a smooth process, thanks to their guidance.”
Ferguson and her team will continue serving the community under the G&M banner, upholding its tradition of excellence and personalised care, along with confidence around the practice’s future.
“[G&M’s] promise of complete professional autonomy and resources for the future reassured me that our community will continue to receive top-tier eyecare long after my retirement,” she added.
G&M said the partnership solidified its commitment to expanding the network while underscoring its dedication to bringing together like-minded professionals who share their vision of raising the standards in eyecare across Australia.
“With a promising pipeline filled with opportunities, George & Matilda Eyecare anticipates making more exciting announcements in the near future,” the company said.
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George & Matilda acquires National Optical Care network
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George & Matilda expands professional services team
