The campaign, which encourages people over 50 years to have their eyes examined, will run over October, Novber and Decber.
The television commercial will continue to use the powerful “How’s Your Macula?” message and includes a call to action to “have your eyes tested and macula checked”.
“Don’t wait, act now, early detection is vital…” is the strong call to action of the radio commercial and again reinforces the key campaign message of “have your eyes tested NOW!”
Rayner continues sustainability push with updated packaging
Cataract surgery product manufacturer Rayner has introduced its latest packaging updated to reduce its carbon footprint, fulfil its environmental goals,...