The campaign, which encourages people over 50 years to have their eyes examined, will run over October, Novber and Decber.
The television commercial will continue to use the powerful “How’s Your Macula?” message and includes a call to action to “have your eyes tested and macula checked”.
“Don’t wait, act now, early detection is vital…” is the strong call to action of the radio commercial and again reinforces the key campaign message of “have your eyes tested NOW!”
Eyerising International addresses ‘limitations’ of red light study suggesting reduced cone density
The inventor of the Eyerising International repeated low-level red light (RLRL) therapy for myopia, Professor Mingguang He, has outlined “notable...
