The campaign, which was filmed in Queensland, features a beach volleyball player who mistakes a seagull for the volleyball.{{quote-A:R-W:450-I:2-Q: Their faith in our ability to build the Specsavers brand in Australia and New Zealand has allowed us to produce campaigns such as this, -WHO:Mr Stewart Roussel, marketing director of Specsavers}}The award submission noted that the campaign’s computer-generated images of the seagull and visual effects had succeeded in grabbing the audience’s attention and had also had a significant impact on sales.Upon accepting the award, Specsavers marketing director Mr Stewart Roussel paid tribute to the company’s 600 optometry and retail store partners.“Their faith in our ability to build the Specsavers brand in Australia and New Zealand has allowed us to produce campaigns such as this – combining humour and very clear messaging to positively impact sales and ultimately, franchisee profitability. A big thank you goes to th from myself and the whole Specsavers marketing team,” he said.
Survey exposes how little parents know about their child’s myopia
A survey of 1000 parents in the UK has revealed a serious lack of understanding around myopia in children. Indeed,...
