Essilor’s ‘See More Do More’ advertising campaign is running for a second year to educate consumers about the range of lens technologies available to meet their lifestyle needs and encourage them to visit a local optometrist. Read more
Catering for a new optometric era
Trends already shaping modern optometry were set on an even steeper trajectory with the advent of COVID-19. MS HILKE FITZSIMONS explains why Zeiss Vision Care’s future-focused products are well-positioned to support optometry during its next evolution.
Have lockdowns and screen time escalated Australia’s myopia problem?
The term ‘quarantine myopia’ has been coined to describe what appears to be a worsening of the condition in many paediatric patients due to lockdowns across the world. RHIANNON BOWMAN asks whether Australian optometrists and parents should be worried. Read more
Spectacle hygiene: teaching the basics to patients
A leading ophthalmic lens supplier is urging eyecare professionals to educate patients about the importance of spectacle hygiene and anti-fog properties in the COVID-19 era, which are presenting new business opportunities for practices. Read more
Gift card give away for eyecare professionals
Transitions Optical is giving away 200 VISA gift cards valued at $50 each to eyecare professionals that register and complete education modules as part of its relaunch of the Transitions Plus portal. Read more
Fresh campaign supports polarised lens sales this summer
In time for the summer sunglass selling season, Younger Optics has launched a stunning NuPolar campaign to be used by optical stores. Read more
Demystifying lens coatings and treatments
The breadth of choice in lens coatings and treatments plays to the patient’s advantage, whether they are motivated by function, fashion – or both. Insight talks shop with lens manufacturers and dispensers about market trends and retail dynamics. Read more
An evolution from function to lifestyle and fashion
Transitions Optical was one of the world’s first lens brands marketed directly to consumers. Insight details its transformation from a company with a niche product aimed at functional and clinical needs, to a lens portfolio that fulfils the protection and fashion requirements of a broader market. Read more
Myopia innovations snap up Silmo d’Or awards
Hoya’s new myopia control lens and Topcon’s Myah instrument for myopia and dry eye management have taken out their respective categories in the regarded Silmo d’Or Awards. Read more
Vibrant NuPolar campaign taps into new consumer behaviour
In time for peak sunglass season, Younger Optics has launched a new NuPolar campaign to appeal to a shift in consumer behaviour, along with a suite of new point-of-sale materials for practice use. Read more