Sightbox sells contact lenses with a mbership model that charges users US$39 (AU$49.70) each month for an annual eye appointment and contact lens fitting, along with a 12-month supply of contact lenses of their choice.{{quote-A:R-W:450-I:2-Q: We are excited about how Sightbox can potentially fuel category growth by meeting consumers where and how they want, and by helping more contact lens wearers connect with eyecare professionals through this concierge-type service, -WHO:Ms Ashley McEvoy, Sightbox company group chairman}}The monthly mbership fee is the same price regardless of what kind of contacts a mber orders, or where they get their eye exam. The company also books appointments and fills prescriptions for mbers.The company’s growth has been primarily fueled by US private pay patients who do not have vision insurance, as the model encourages people to visit an eyecare professional who may not otherwise be able to do so.Discussing the acquisition, company group chairman Ms Ashley McEvoy said consumer preferences and digital technologies are accelerating a broad shift to e-commerce across many industries.“We are excited about how Sightbox can potentially fuel category growth by meeting consumers where and how they want, and by helping more contact lens wearers connect with eyecare professionals through this concierge-type service,” he said.While Sightbox will become part of Johnson & Johnson Vision, it will continue to operate as a separate business. The move is the third acquisition completed by Johnson & Johnson this calendar year, behind Abbott Medical Optics and dry eye medical device technology company TearScience.
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