Italian startup pioneers paper cutout spectacles

In a model similar to that pioneered by Warby Parker, Quattrocento sends customers frame designs for th to try, the only difference being that they are replica frames made of cardboard.The bold idea aims to reduce shipping costs and avoid holding too much stock. It can also allow customers to sample up to five models.{{quote-A:R-W:450-I:2-Q:“We invented this new kind of trial, which is more engaging and smart.”-WHO:Mr Eugenio Pugliese, Co-founder of Quattrocento}}While the novel try-on method does not provide the exact feel of the actual model, it does show how it would look on the customer’s face.“We invented this new kind of trial, which is more engaging and smart. Since we ship paper glasses, we do not need to have huge inventory, the cost of shipping is as we ship a letter, and we do not need the cost of logistics and [additional] customer care,” Quattrocento co-founder Mr Eugenio Pugliese told the technology news site TechCrunch.The idea came from a customer who called in to ask for the specific dimensions of a Quatrrocento brand and said he printed a picture from the website.This gave Pugliese the “lightbulb moment” to develop the cutout models which, so far, is a point of difference for the Italian business compared with others in the market.