• About Us
    • Subscribe
    • Contact Us
    • Advertise
    • Newsletter
    • Latest Magazine
Insight Insight
Insight Insight
  • News
    • Local
    • Editorial
    • Events
    • Indigenous
    • International
  • Feature
    • Report
    • Soapbox
    • Dispensing
    • Orthoptics Australia
    • Show & Tell
  • Therapies
    • Dry eye
    • Glaucoma
    • Macular disease
    • Myopia
  • Products
    • Contact Lenses
    • Equipment
    • Frames
    • Lenses
    • Therapeutics
  • Technology
    • Devices
  • Research
    • Optometry
    • Ophthalmology
  • Business
    • Company
    • Management
    • Marketing
    • Retail
  • Classifieds
Local, News

Iconic low vision charity rebrands

rhiannon bowman4 days agoFebruary 23, 2021 21
  • Facebook
  • Twitter
The rebrand includes a new logo and redesigned website.

Guide Dogs Australia has rebranded to better communicate the breadth of services it provides to people with low vision or blindness, the organisation has announced.

Effective immediately, the rebrand – including a single, new logo, brand guidelines and redesigned website – aims to reflect how Guide Dogs services have changed over the charity’s 60-year history, extending beyond the brand’s iconic namesake.

Ms Charlie Spendlove, head of marketing and communications centre of excellence at Guide Dogs VIC NSW/ACT, said the Guide Dogs story needed updating.

“Every brand tells a story. Ours is much-loved, but it needs some new chapters to better highlight how we support people with low vision or blindness,” she said.

“Our beloved Guide Dogs will always be vital to our story, but now they’re part of a bigger picture. Our new brand is modern, dynamic and impactful, and builds on the strength of our history and of all our offerings,” she said.

The organisation said its new branding embraces the full breadth of Guide Dogs services under the overarching strategic idea of ‘find your way’.

“It acknowledges that supporting someone through a change in vision – or their experience of long-term low vision – requires choice and flexibility,” the organisation said.

The rebranding incorporates a new direction in photography which the organisation described as “celebrating the sense of achievement found in everyday moments and the richness of human connection”.

Ensuring the new brand was accessible to people with low vision or blindness was also an essential requirement, Guide Dogs said.

More reading

Guide Dogs Victoria chief appointed to international board

Most trusted industry brands revealed

World-first sensory hub to support people with low vision or blindness

 




What’s Trending

Long wait finally over for Melbourne optometrists

180

TGA approves Luxturna gene therapy

384

Melbourne elective surgery limited to most urgent cases

242

Phantom vision: Common but neglected

788

Artificial Intelligence: Will it replace ophthalmologists?

724

An IOL to change the cataract surgery paradigm?

700

Lipiview II

693

OAW: The crucial role of orthoptists in paediatric vision screening

669

Recent Posts

  • Engineer behind Varilux progressive dies aged 94
  • Silk cocoon protein may hold key to underlying causes of major eye disease
  • Topcon’s latest refraction system arrives in Australia
  • Advances in treating corneal disease
  • A frame is not just a frame

Insight News

Insight has been the leading industry publication in Australia for more than 40 years. This longevity is largely due to our ability to consistently deliver accurate and independent news relevant to all ophthalmic professionals and their supporting industry.

Connect With Us

     

About Insight

  • About Us
  • Contact Us
  • Advertise
  • Subscribe
  • Privacy Policy
  • Terms & Conditions

Popular Topics

  • Business
  • Feature
  • Research
  • Technology
  • Therapies
  • Classifieds

©2019 All Rights Reserved. Insight is a registered trademark of Prime Creative Media.

Menu
  • News
    • Local
    • Editorial
    • Events
    • Indigenous
    • International
  • Feature
    • Report
    • Soapbox
    • Dispensing
    • Orthoptics Australia
    • Show & Tell
  • Therapies
    • Dry eye
    • Glaucoma
    • Macular disease
    • Myopia
  • Products
    • Contact Lenses
    • Equipment
    • Frames
    • Lenses
    • Therapeutics
  • Technology
    • Devices
  • Research
    • Optometry
    • Ophthalmology
  • Business
    • Company
    • Management
    • Marketing
    • Retail
  • Classifieds
  • Bitz News
  • Bitz News
    • Business News
  • Example Column Title
    • Example Article One
    • Example Article Two
    • Example Article Three
    • Example Article Four
    • Example Article Five
  • Example Column Title
    • Bitz News Group Websites:
    • Insider Journal
    • Business Day
    • Weekly Selection
    • Tech News
    • Cool Stories
    • Geek Reviews