Hoya Vision Care and the International Myopia Institute have announced a partnership to promote advocacy and educational efforts to address and manage myopia.
Their shared goal is to raise awareness about myopia and the importance of practising myopia management with an evidence-based approach. They also hope to advance research in the myopia field, collaborate on improving standards of care in myopia management and inform and educate key stakeholders on myopia prevention, treatment and management.
Professor Serge Resnikoff, chair of the International Myopia Institute (IMI), said the organisation was looking forward to working with Hoya in sharing myopia knowledge and the latest findings.
“IMI welcomes Hoya onboard, there still remains much to do in raising myopia awareness and encouraging the practise of evidence-based myopia management among eyecare practitioners,” Resnikoff said.
“The eyecare profession plays a dominant role to educate the general public and make them aware of the impact of this progressive eye disease and the available management approaches. Early prevention and treatment are the keys to manage this ocular condition,” he said.
As an official platinum sponsor, Hoya will have an industry seat at the IMI board meeting along with other senior leaders and experts in the field of myopia to bring new ideas and share knowledge around myopia management.
In a statement announcing their partnership, it was revealed the two entities will collaborate to create additional multimedia content including summary videos for each published IMI whitepaper, in an exclusive sponsorship to disseminate the leading insights and knowledge developed through the collaborative effort of global experts.
The multimedia content will be shared through key communication channels, including IMI’s website and Hoya learning modules for global eyecare professionals.
Mr Pascal Blaser, global medical affairs manager myopia at Hoya Vision Care, said the collaboration resonated with the company’s core missions.
“This strategic partnership with the renowned International Myopia Institute aligns with one of Hoya Vision Care’s core missions to share relevant information, proven research and innovative solutions with the eyecare community as we work collaboratively to address the growing problem of global myopia,” Blaser said.
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