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Hoya launches Oliver Wolfe Junior frames

Hoya Vision Care Australia & New Zealand has unveiled a new Oliver Wolfe Junior frame collection – suitable for the company’s new myopia control spectacle lens – in response to practice requests to extend the brand’s popular adult range.

“The impressive junior frames are a collection that kids will love, at a mid-range price point and that is easy to order from Hoya,” the company’s commercial manager of key accounts and safety Mr George Webster said.

“Whether they’re in school, at sport or socialising with friends, the Oliver Wolfe Junior frames suit children’s carefree and active lifestyles.”

According to Hoya, Oliver Wolfe Junior frames complement its MiYOSMART lenses for myopia management in children, launched in Australia in September 2020. The frames are also suitable for any standard optical lenses.

Children wearing defocus MiYOSMART lenses had 60% less myopia progression than those wearing single-vision lenses, in a recent study.

Fifteen models are available, each in two colours: encompassing boys, girls and unisex shapes in both acetate and metal.

“Oliver Wolfe Junior understands the benefit of supply chain efficiency,” Mr Craig Chick, CEO of Hoya Vision Care Australia & New Zealand, added.

“Available as display stock, practices can order the frame and lens through Hoya which will ensure seamless end-to-end supply for them.”

Hoya has invited practices to place an order for a minimum of ten SKUs. Practices can order display frames now and can later buy the frames with or without Hoya lenses.

To order a sample set, practices can contact their Hoya sales consultant or free call 1800 500 971 (Australia).

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