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George & Matilda celebrates six years as expansion continues

An established practice in Queensland is the latest to join George & Matilda Eyecare (G&M) with more in the pipeline to be announced shortly, as the company celebrates its six-year anniversary.

Aspley Optical House in the Brisbane suburb of Aspley joined the growing G&M network in April. Optometrist Mr Hugh Stephens was the original owner in 1978 and continued working there after selling the practice in 2017.

“Going from being an independent practice of 40 years to being part of a larger group was daunting, but we have found that George & Matilda Eyecare have the same goals and ideals as us in delivering the best in professional optical care, and enabling us to still maintain what had always made our practice unique,” Stephens said.

“The difference now is, we have a large network to rely on bringing in fresh ideas, the latest in technology and really feeling part of a bigger family all invested in improving patient care in the best possible way. It is very community minded and that feeling of being independent is still there,” he said.

Stephens and practice manager Ms Kerryn Watkins said they valued the support G&M provided during the transition to the network, including an onboarding team member who came into the practice for the first few weeks to help streamline the transition process.

“Also beneficial is being part of a G&M bringing in fresh new brands and having access to marketing and promotional resources, enabling us to reach a broader market and implement professional campaigns,” Watkins said.

She said G&M’s training and reference guides are extremely helpful and easy to access.

“There are professional departments to answer our questions, and the team are always friendly and on hand, listening to any concerns and coming up with solutions,” she said.

Contact Cassie Gersbach, general manager of partnerships, for a confidential discussion about joining the George & Matilda network:

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