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George & Matilda network nears 100-practice milestone  

George & Matilda Eyecare (G&M) has announced the signing of its 92nd practice, making it the third largest optometry group in Australia since launching in 2016.

Recent additions to the group of independent optometrists include Barry Meyerson, of Meyer Optica in Balmain, New South Wales, and Kirsty Banfield of Mount Martha Optical in Victoria.

The announcement comes on the back of G&M winning the Consumer Goods Growth Company of the Year award in November, a feat it also achieved in 2018, at the Australian Growth Company Awards.

G&M CEO Mr Chris Beer said the group has secured funding and supportive investors to accelerate further acquisitions.

“It is no secret that our model is fully-funded, and we have the ability to scale quickly,” Beer said.

“If you are an independent practice who is looking to retain your uniqueness and focus on your patients, but also have some peace of mind at a time of such turmoil in the economy, then we believe we offer a very compelling opportunity.

“As the fastest growing optometry community in Australia we are proud to be attracting the brightest and the best talent in the country,” he said.

Amid uncertain times, Beer said G&M is bolstering its offering with a focus on flexibility for their practice partners.

“We recognise that everyone who joins George & Matilda is different and has a different set of motivations for why they join. While the principals of our partnerships remain the same, the way we execute varies every single time. This flexibility and willingness to accommodate what makes our practices special is a key ingredient in our success,” he said.

Beer said the business is constantly building on its platforms to ensure it is delivering high value to its practices.

“Our data driven-marketing platforms, coupled with our supply-chain technology and back office support are helping to give back more time to our practice staff and deliver significant growth,” he said.

“In times of uncertainty it is always reassuring to know you have people in your corner fighting with you. We are very proud to be supporting the independent optometry community in these turbulent times and have significant resources at our disposal to help not just our practices, but the communities they serve weather those storms.”

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