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George & Matilda Eyecare strengthens Victorian presence with Joyce Optometrists


George & Matilda (G&M) Eyecare has expanded its network in more than 100 communities with Joyce Optometrists, in the Melbourne suburb of Balwyn, becoming its latest partnership.

Ms Sue and Mr John Joyce have operated the practice for 43 years and are well known for their comprehensive vision care and quality eyewear. Sue has been practising optometry for more than 50 years, following in the footsteps of her optometrist grandfather.

According to a statement, the Joyce Optometrists practice has served the local community for more than 80 years and is respected for delivering high quality clinical and optical outcomes for patients. The business prioritises a collaborative team approach, aligning with G&M’s own values.

Sue said partnering with G&M was a good fit for the practice.

“Joining G&M allows our team, Monica, Diana, Leah, Catherine & Senuri, to stay together and our patients to experience business as usual in terms of independent care,” she said.

“At the same time, we can now enjoy all the benefits of being part of a larger, all-Australian entity that provides strong support across multiple functions, including access to wonderful new eyewear ranges.”

G&M said the partnership formed part of its broader expansion plans, but also underscored its dedication to bringing together like-minded professionals who share a vision of raising eyecare standards across Australia.

G&M has a pipeline of potential partnerships and anticipates more announcements soon.

“George & Matilda Eyecare continues to be at the forefront of providing exceptional eyecare services to over 100 communities across Australia. This expansion further cements their position as a leading eyecare provider, dedicated to delivering the highest level of service and care for their patients,” the company said.

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