Eyewear manufacturer and supplier Safilo Australia in collaboration with CR Labs is running a consumer promotion and a separate practice incentive campaign until the end of January 2024 as part of its Smith Rx program.
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24K gold: Is this 2023’s most luxurious eyewear from Barton Perreira?
Eyewear brand Barton Perreira has launched its “most luxurious frame ever” with the limited edition Aldrin aviator.
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Optique Line reveals new arrivals from NOS Eyewear and Stepper Eyewear
Australian eyewear supply and fit solutions company Optique Line has announced the arrival of new models from NOS Eyewear and Stepper Eyewear.
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Eyes Right Optical now supplying William Morris eyewear in Australia and New Zealand
Eyes Right Optical has expanded its portfolio after securing the exclusive distribution license for iconic British eyewear label William Morris in Australia and New Zealand.
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New connections, new collections for Eyes Right Optical
A high-end sustainability collection and the return of iconic British eyewear label William Morris are the latest brands to join the Eyes Right Optical stable, providing independent optical practices with more possibilities to separate their business from the bunch.
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SMITH Optics Australia and CR Labs form ChromaPop prescription sun lens partnership
SMITH Optics Australia, in conjunction with Safilo Australia, is forming a world-first partnership with Melbourne’s CR Labs for the production and supply of SMITH ChromaPop prescription sunglasses.
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Creating personalised eyewear – Gladys Mak
Tailor-made eyewear isn’t the norm nowadays, but offers a personalised and innovative approach with endless options and design possibilities, writes Gladys Mak.
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Further tariff pain for eyewear frame distributors comes at a ‘difficult’ time
An Australian Border Force (ABF) decision to reinstate a 5% border tax beyond acetate eyewear to now cover metal frames will likely hurt the independent optical market further, industry figures have warned, as the Optical Distributors and Manufacturers Association (ODMA) vows to keep advocating against the move.
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Australian eyewear showcase 2023
Insight brings together new releases from Australian eyewear suppliers in 2023, including the latest from Marcolin, Safilo, EssilorLuxottica and independent wholesalers Eyes Right Optical.
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How independent optometry practices can maximise their eyewear supplier relationships
Speaking from first-hand experience, former practice owners and sales reps lay the groundwork for how practices can maximise the relationship with their eyewear suppliers to generate the best outcome for their business and customers.
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