Project Green releases Alder model
Project Green, the award-winning luxury eco-friendly eyewear brand, has announced its latest product launch, featuring the new Alder model.
Designed as a bold, unisex frame, the company says Alder (Alder c4 pictured) combines high-end craftsmanship with sustainability, in line with the brand’s commitment to eco-conscious practices.
“Crafted from biodegradable acetates and featuring compostable demo lenses, Alder reflects Project Green’s ethos of blending style, quality, and environmental responsibility,” Eyes Right Optical says.
With every frame sold, Project Green is continuing its initiative of planting a tree through the One Tree Planted program, making “a tangible impact on environmental conservation”.
Email: sales@eyesright.com.au
MCM breaks new boundaries
Designed for forward-thinking, ambitious individuals of all ages and genders, MCM’s AW24 Eyewear collection embodies versatility at its core.
Representing the Zeitgeist of the collection is a frame that inherits the curves of the iconic Laurel logo and the bold, young spirit of the brand, updated with a refined design and undeniable charisma.
“Iconic elements from the brand’s prestigious heritage in the luggage sector, become details that underline the elegance and constructive rigor of the frames,” Marcolin says. “Metal pins and angular inserts, next to the reinterpretation of the distinctive logos of the brand, give these luxury frames a touch of spirit and lightness typical for the brand.”
Simple shapes inspired by Bauhaus are also “transported to a fresh sophisticated, modern aesthetic”.
MCM Eyewear has worked to redefine the theme of travel and digital nomad living the brand is known for. Designed and built around “the unconventional spirit, fluid personality, and dynamic attitude of a community of digital nomads, the collection’s styles travel through space and time”.
Email: customerservice.au@marcolin.com
‘A true signature concept’
A new era is dawning for the French brand Face À Face, which has delved into the heart of its research for a unique collection: Sculpting colour.
FRAMED 1 (pictured) is a feature of this September 2024 release available through Eyes Right Optical. Described as a true signature concept of the brand, this model “surprises with its blend of turbulence and balance”.
“The idea is quite simple: inside a very organic shape – the faceted contour of the glasses – you will be able to see a very structured rectangle shape, which draws the inner shape of the eyes,” Face À Face says. “Or you’ll see how to make your gaze sharp. Finally, a straight line runs from the eye to the temple, like a headband that crosses the concept.”
FRAMED, like many other models within the collection, are handmade in Italy and are in stock now at Eyes Right Optical.
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Screwless premium eyewear, handmade in Berlin
In 1996, ic! berlin disrupted the eyewear industry “with an unseen approach”: ultra-light metal frames with a patented screwless hinge created a sophisticated, yet unconventional look that became synonymous with Berlin’s creative scene.
“ic! berlin frames guarantee weightless comfort thanks to their durable construction and the iconic use of cold-rolled stainless steel from Germany,” says Marcolin, which acquired and made ic! berlin a house brand in 2023.
“This dedication to ultimate comfort and quality extends to the use of other refined materials such as beta titanium from Japan, cotton-based acetate from Italy as well as the company’s latest innovation FLEXARBON.”
Every pair of ic! berlin glasses has been designed and handcrafted in the company’s Berlin manufactory.
The new FW24 eyewear collection became available from 1 September 2024.
Email: customerservice.au@marcolin.com
Flexible temple among many features in ProDesign release
ProDesign eyewear, popular among Australian independents through Eyes Right Optical, is celebrated for its clean lines, minimalistic style and intelligent construction.
High comfort, durability and longevity are other qualities honed through decades of perfecting the design process, epitomising Danish craftmanship. PROFLEX (pictured) represents everything Danish design is about, the company says.
Now also available with acetate fronts and matching temple tips, this concept aims to demonstrate ProDesign’s continuous attention to detail.
“From the carefully crafted, flexible temple development to the distinct three-dot feature, every aspect of PROFLEX reflects our commitment to crafting eyewear with a focus on both aesthetics and high functionality,” it says.
Email: sales@eyesright.com.au
A lightweight, unique material
The combination of bold design – and a newly developed material – in ic! berlin’s FLEXARBON collection marks a fresh era in eyewear manufacturing, Marcolin says.
Three years were spent working with scientists to develop the now-patented carbon material inspired by aerospace technology that is “both feather-light and strong”.
The FLEXARBON frame features an exceptionally lightweight design, with the front section weighing 2 g, the company says. This is lighter than a standard sheet of paper, ensuring optimal weight distribution and
comfort when worn.
The material used is also 0.7 mm thick and consists of eight layers of ultra-thin fibers. The superimposed textile meshes, which reportedly use the world’s best carbon fibers, have a high-quality matte surface on the outside and a high-gloss elegant pattern on the inside.
“Another defining characteristic of FLEXARBON is its flexibility, allowing the fronts to be adjusted across three angled positions using ic! berlin’s proprietary FLEX clips. This guarantees a customised fit for maximum wearing comfort no matter the activity.”
Email: customerservice.au@marcolin.com
