EssilorLuxottica has launched a new partnership program – EssilorLuxottica360 – for its independent practice customers, focusing on differentiation, an enhanced patient experience and improved profitability.
During the past two years, EssilorLuxottica ANZ has been evolving as an integrated company. A new chapterrecently started with Mr Matteo Accornero, previously general manager retail ANZ, extending the scope of his responsibilities to lead the EssilorLuxottica ANZ business strategy across both Professional Solutions (wholesale) and Direct-to-Consumer (retail) distribution channels.
The company said this new business organisation provided independent customers with better access to all the group had to offer, while maintaining differentiation in the market.
As part of this, EssilorLuxottica said the ANZ Professional Solutions business is continuing to support independent optometry with EssilorLuxottica360, a recently launched partnership program.
As a frame and lens partner, independents can access tailored services, expert guidance and exclusive access to EssilorLuxottica’s products and iconic brands, the company said.
This new level of partnership aims to:
- Differentiate and elevate each practice with enhanced visibility and the introduction of innovative technology.Digital windows will be available to diamond partners along with a customised calendar of activities across frame and lens to elevate the practice and drive traffic.
- Enhance the patients’ experience thanks to tools and services that will drive a more engaging patient journey. This includes the introduction of Smartshopper to enhance the shopping experience through an endless isle feature and product customisation.
- Improve practice profitability through enablers that boost productivity and drive value, including access to special financing options for instruments and practice development funds to invest in business growth.
“Eligibility for this exclusive program is based on committed spend and growth across the frame and lens business. There are two levels of partnership and as one increases the partnership, the practice unlocks additional benefits,” the company stated.
“EssilorLuxottica is excited to be launching this program with independents across Australia throughout 2024.”
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