EssilorLuxottica and Meta have announced the launch of Meta Glasses, a new collection of AI glasses aimed at opening the smart eyewear category up to broader audiences, including those looking for what the company identified as “more attainable innovation”.
An EssilorLuxottica media release said the collection was the latest offering stemming from the partnership between the two companies, joining a lineup of AI glasses that includes Ray-Ban Meta, Oakley Meta and Meta Ray-Ban Display. The two companies also launched Ray-Ban Meta Optics earlier this year, introducing styles optimised for prescriptions and all-day comfort.
The release said: “While millions of consumers are wearing AI glasses from the portfolio today, EssilorLuxottica and Meta aim to inspire broader adoption around the world with a new Meta and EssilorLuxottica branded collection starting at US$299.”
A spokesperson confirmed the collection was now available in Australia, with prices starting from AU$469 on Meta.com and at selected retailers.
The collection includes three prescription-ready styles in rectangle, square and oval shapes with multiple lens choices including clear, sun and Transitions lenses.
“We’re incredibly proud of our first-to-market innovation in the smart eyewear space and our ability to deliver consumers around the world richer, more connected experiences,” said Francesco Milleri, chairman and CEO of EssilorLuxottica.
“While our iconic brands continue to be a leading driver of adoption in the market, we see an opportunity to drive access to broader audiences through this company-branded collection. More price-sensitive consumers will have an opportunity to experience the power that wearables bring into their everyday lives.”
“Our partnership with EssilorLuxottica is about putting powerful AI into frames people actually want to wear,” said Mark Zuckerberg, CEO at Meta.
“I believe glasses are going to be a main way people access personal superintelligence—and with Meta Glasses, we’re going to make that accessible to a lot more people.”
