EssilorLuxottica Australia and New Zealand showcased the group’s premium offerings including lens, frames, and instruments as a unified company for the first time at O=MEGA23 in September 2023 in Melbourne.
The company said it was the ideal moment to connect with existing and prospective customers from Australia and New Zealand. Being an informal chat over a coffee in the lounge, a VisiOfficeX demonstration or a meeting in one of the private meeting rooms, it was a key milestone in the company strategy to strengthen its connection with the community of independent optometrists ANZ and grow the optical industry.
“Attending O=MEGA & WCO4 (4th World Congress of Optometry) was an important moment for EssilorLuxottica Australia and New Zealand Professional Solutions. The combined event provided a great opportunity for us to engage our local teams while reconnecting with independents,” said Mr Marco Caccini, EssilorLuxottica general manager of professional solutions Australia and New Zealand.
“With a goal to grow the market, we were able to show our partners how we can differentiate their business through innovative technology, integrated services, and market leading brands.”
Highlights at the booth this year included an afternoon tea session to introduce customers to EssilorLuxottica’s latest addition to its eyewear portfolio, Swarovski.
There was also a cocktail event to celebrate the launch of Varilux XR series – a major innovation in the field of progressive lenses – as well as dedicated areas to showcase the group’s latest innovations. These include the Vision-R 800 phoropter, Essilor Stellest and Ray-Ban Reverse.
Additional highlights include Leonardo, its innovative learning platform, and Smart Shopper, an application which offers a new in-store journey for consumers as they virtually try on sunglasses. In addition, Oakley Kato topped the Sports Eyewear Category in the ODMA Awards for Excellence.
This year, the fair ran in partnership with the 4th World Congress of Optometry, where EssilorLuxottica was a gold sponsor. Within the clinical program, Mr Sebastien Fricker, the group’s research and development lens design manager, appeared on screen to discuss recent advances in progressive addition lens design.
Dr Kate and Dr Paul Gifford, founders, and directors of Myopia Profile, moderated the ‘Status report on myopia control and spectacle lenses” session, involving presentations from Dr Nina Tahhan, from International Myopia Institute, Professor Mark Bullimore, and Mr Tim Thurn, professional services director at EssilorLuxottica Australia and New Zealand.