Customer experience key for new Sunglass Hut store

The new 100 sq m store, which is prominently located on Bourke Street in Melbourne’s CBD, is said to house one of the largest sunglasses collections in the Asia-Pacific region with more than 1,500 pairs of shades.In addition to a wide product assortment, the store is offering specialised styling consults to assist customers in selecting sunglasses to suit their individual look.{{quote-A:R-W:450-Q:The store is offering specialised styling consults to assist customers in selecting sunglasses to suit their individual look}}The store’s ‘sunglass stylists’ have reportedly received more than 50 hours of specialised training in international fashion and accessories trends and will use face-shape matching to help customers with their purchases.“Customers require a personalised service tailored to their own personal needs,” Sunglass Hut Australia and New Zealand president Mr Phil McNutt explained. “This is why at Sunglass Hut we don’t have a ‘one size fits all’ approach.In investing in Sunglass Hut on Bourke as well as our e-commerce offering we are able to provide customers what they what when they want it.”Another feature designed to enhance the customer experience is a sculptural backdrop of light that taps into the increasing popularity of social media platforms such as Instagram.Comprising more than 150 LED lights positioned behind metal domes, the feature was described in a company statent as “the ultimate selfie backdrop”.Mr McNutt said that the concept behind the new store was to create “the ultimate shopping destination, an experience – not just another store”.{{image2-a:l-w:1050}}{{image3-a:l-w:1050}}