CR Labs has unveiled its new website which it said creates a more engaging, informative, and user-friendly platform.
The Melbourne-based lens manufacturer said the website aims to better reflect the “cutting-edge nature of CR Labs’ products and services, while providing an enriched experience for both existing and new visitors”.
CR Labs CEO Mr Adam Fletcher said: “We wanted our website to be more than just a digital brochure. It needed to be a hub of information and innovation. Much like CR Labs itself.”
According to the company, one of the standout features of the website is the detailed product showcase which features high-quality images, 3D models, and interactive simulation to allow users to explore the products in-depth.
The CR Tower, Australis VR, and newly launched Australis VR office are said to be highlighted with engaging content that demonstrates its capabilities. The website also features information on the Testing Facility for coatings and the newly developed Satin+ coating.
The website also offers educational content written by CEO Labs professional services manager Dr Fiona Om where she explores the benefits of advanced clinical lenses and other eyecare solutions.
More reading
CR Labs introduces a new entry-level progressive lens: Australis Grad
CR Labs: Crafting lenses, creating legacies
CR Labs showcases ‘future of optical technology’ at O-SHOW24
