Coopervision unveils digital lifestyle lenses

The silicone hydrogel lens Biofinity Energys is the new range of daily wear soft contact lenses specifically developed to adapt to the dands of a digital lifestyle.The lenses are designed to reduce the incidence of eye dryness and fatigue resulting from excessive use of computers and electronic devices.{{quote-A:R-W:480-I:2-Q: The influence of the digital age has seen people using digital devices for more than six hours per day complain of eye dryness and tiredness symptoms. -WHO:Dr Gary Osborn, Vice President of CooperVision’s Global Professional and Clinical Affairs}}Equipped with the company’s tradark Digital Zone Optics lens design, they use multiple front-surface aspheric curves throughout the optical zone for even power distribution to simulate more positive power centrally and help ease the accommodative burden when moving from on-screen to off-screen activities. They also use Aquaform Technology to retain moisture throughout the day.“With the reliance on smartphones, tablets, laptops, in-car displays and more every day, we know that trying to change people’s behaviours – essentially asking th to scale back their device use or change how they interact with screens – has limited value,” said Dr Gary Osborn, vice president of CooperVision’s Global Professional and Clinical Affairs.Osborn pointed out that, “a stunning 90% of patients do not talk with their eye care practitioners about interactions with digital devices, leaving th to believe that tired and dry eyes are an inescapable part of modern life.”A study by researchers from Indiana University revealed that around 90% of adults are exposed to digital devices for more than two hours a day, while 60% use it for more than five hours daily.{{image3-a:l-w:450}}More than 75% of the study population reported eye fatigue and dryness once a week and 35% reported it as a daily occurrence.The influence of the digital age has seen people using digital devices for more than six hours per day complain of eye dryness and tiredness symptoms.“We’re committed to partnering with contact lens fitting practices to help th discuss new and better options for patients who are using digital screens throughout the day, such as fitting Biofinity Energys lenses,” Osborn added.