Optometry Australia (OA) has received a government grant worth more than $400,000 to promote optometry and community eye health under its Good vision for life consumer brand through to mid-2021. Read more
Positive results for Australian company testing peptide to target glaucoma
Perth pharmaceutical company NeuroScientific Biopharmaceuticals (NSB) has announced its lead drug candidate slowed glaucoma-induced damage to the optic nerve, in findings that highlight its potential as a clinically useful treatment. Read more
Optometrists vie for supremacy at local business awards
As many as 50 optometry practices are in the running to be recognised for exceptional customer service as part of a local business awards program replicated throughout Sydney and surrounding areas. Read more
Most trusted industry brands revealed
Specsavers, OPSM and Bausch + Lomb have featured in the eyecare categories of the 2020 Australian Trusted Brands Survey, while Guide Dogs Australia emerged as the top charity. Read more
Telehealth to continue gathering pace post-pandemic
Rapid uptake of telehealth services amid the COVID-19 pandemic is energising research focused on new ways to remotely diagnose and monitor eye disease, according to one of Australia’s top-ranked eye research institutes. Read more
ACOD offers fee relief for dispensing students
The Australasian College of Optical Dispensing (ACOD) has announced it will offer fee relief to all students in the wake of the COVID-19 crisis. Read more
Scientists modify commercial contact lens to correct colour blindness
Researchers have modified an off-the-shelf contact lens to correct a form of red–green colour blindness known as deuteranomaly, the most common type of colour vision deficiency. Read more
Guidance update for optometrists and patient care
Optometry Australia (OA) has provided updated clinical service advice for the current phase of the COVID-19 crisis, stating that it may now be appropriate for eyecare professionals to reschedule postponed appointments for chronic eye conditions. Read more
Showcasing hero clients to promote your business
Prime Creative Media offers this advice on how to use case studies in a B2B marketing strategy.
In the midst of the Coronavirus crisis, print and digital marketing has never been more important in driving sales. Prime Creative Media continues its Engine Room series, offering this advice on how to best use case studies in a B2B marketing campaign.
Surging demand for Zeiss breath shield program
Ophthalmic equipment manufacturer Zeiss has reported a seven-fold increase in demand for its free slit lamp breath shield offer, with almost 2,100 units ordered across Australia and New Zealand. Read more