Catering for a new optometric era

Trends already shaping modern optometry were set on an even steeper trajectory with the advent of COVID-19. MS HILKE FITZSIMONS explains why Zeiss Vision Care’s future-focused products are well-positioned to support optometry during its next evolution.

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Spectacle hygiene: teaching the basics to patients

A leading ophthalmic lens supplier is urging eyecare professionals to educate patients about the importance of spectacle hygiene and anti-fog properties in the COVID-19 era, which are presenting new business opportunities for practices. Read more

Demystifying lens coatings and treatments

The breadth of choice in lens coatings and treatments plays to the patient’s advantage, whether they are motivated by function, fashion – or both. Insight talks shop with lens manufacturers and dispensers about market trends and retail dynamics. Read more

An evolution from function to lifestyle and fashion

Transitions Optical was one of the world’s first lens brands marketed directly to consumers. Insight details its transformation from a company with a niche product aimed at functional and clinical needs, to a lens portfolio that fulfils the protection and fashion requirements of a broader market. Read more