Demystifying lens coatings and treatments

The breadth of choice in lens coatings and treatments plays to the patient’s advantage, whether they are motivated by function, fashion – or both. Insight talks shop with lens manufacturers and dispensers about market trends and retail dynamics. Read more

An evolution from function to lifestyle and fashion

Transitions Optical was one of the world’s first lens brands marketed directly to consumers. Insight details its transformation from a company with a niche product aimed at functional and clinical needs, to a lens portfolio that fulfils the protection and fashion requirements of a broader market. Read more