In time for the summer sunglass selling season, Younger Optics has launched a stunning NuPolar campaign to be used by optical stores. Read more
Demystifying lens coatings and treatments
The breadth of choice in lens coatings and treatments plays to the patient’s advantage, whether they are motivated by function, fashion – or both. Insight talks shop with lens manufacturers and dispensers about market trends and retail dynamics. Read more
An evolution from function to lifestyle and fashion
Transitions Optical was one of the world’s first lens brands marketed directly to consumers. Insight details its transformation from a company with a niche product aimed at functional and clinical needs, to a lens portfolio that fulfils the protection and fashion requirements of a broader market. Read more
Myopia innovations snap up Silmo d’Or awards
Hoya’s new myopia control lens and Topcon’s Myah instrument for myopia and dry eye management have taken out their respective categories in the regarded Silmo d’Or Awards. Read more
Vibrant NuPolar campaign taps into new consumer behaviour
In time for peak sunglass season, Younger Optics has launched a new NuPolar campaign to appeal to a shift in consumer behaviour, along with a suite of new point-of-sale materials for practice use. Read more
Hoya launches defocus myopia lens for children
Australian eyecare professionals will have access to a new myopia control spectacle lens from 1 October when Hoya Lens Australia introduces its MiyoSmart lenses with D.I.M.S. Technology. Read more
‘Virtual try on’ unveiled for Transitions Signature GEN 8 lenses
Transitions Optical has launched a new customisable digital tool that allows patients to see themselves in its latest lens offering before entering a practice. Read more
New progressive from Hoya
Over the coming months, Hoya Australia will launch its latest progressive lens, the Hoyalux ID Myself. Read more
OSA addresses varying working distances with new lens
Optical Supply of Australia (OSA) has unveiled the EasyWork lens, designed to cater for modern-day demands on near and mid-distance vision. Read more
Transitions Optical reinvents photochromic system in new lens design
Transitions Optical has responded to consumer demand for a photochromic lens that features faster fade back without compromising lens darkness, with the launch of its next-generation Transitions Signature lenses. Read more