The term ‘quarantine myopia’ has been coined to describe what appears to be a worsening of the condition in many paediatric patients due to lockdowns across the world. RHIANNON BOWMAN asks whether Australian optometrists and parents should be worried. Read more
A leading ophthalmic lens supplier is urging eyecare professionals to educate patients about the importance of spectacle hygiene and anti-fog properties in the COVID-19 era, which are presenting new business opportunities for practices. Read more
Transitions Optical is giving away 200 VISA gift cards valued at $50 each to eyecare professionals that register and complete education modules as part of its relaunch of the Transitions Plus portal. Read more
In time for the summer sunglass selling season, Younger Optics has launched a stunning NuPolar campaign to be used by optical stores. Read more
The breadth of choice in lens coatings and treatments plays to the patient’s advantage, whether they are motivated by function, fashion – or both. Insight talks shop with lens manufacturers and dispensers about market trends and retail dynamics. Read more
Transitions Optical was one of the world’s first lens brands marketed directly to consumers. Insight details its transformation from a company with a niche product aimed at functional and clinical needs, to a lens portfolio that fulfils the protection and fashion requirements of a broader market. Read more
Hoya’s new myopia control lens and Topcon’s Myah instrument for myopia and dry eye management have taken out their respective categories in the regarded Silmo d’Or Awards. Read more
In time for peak sunglass season, Younger Optics has launched a new NuPolar campaign to appeal to a shift in consumer behaviour, along with a suite of new point-of-sale materials for practice use. Read more
Australian eyecare professionals will have access to a new myopia control spectacle lens from 1 October when Hoya Lens Australia introduces its MiyoSmart lenses with D.I.M.S. Technology. Read more
Transitions Optical has launched a new customisable digital tool that allows patients to see themselves in its latest lens offering before entering a practice. Read more