Hoya’s new myopia control lens and Topcon’s Myah instrument for myopia and dry eye management have taken out their respective categories in the regarded Silmo d’Or Awards. Read more
Vibrant NuPolar campaign taps into new consumer behaviour
In time for peak sunglass season, Younger Optics has launched a new NuPolar campaign to appeal to a shift in consumer behaviour, along with a suite of new point-of-sale materials for practice use. Read more
Hoya launches defocus myopia lens for children
Australian eyecare professionals will have access to a new myopia control spectacle lens from 1 October when Hoya Lens Australia introduces its MiyoSmart lenses with D.I.M.S. Technology. Read more
‘Virtual try on’ unveiled for Transitions Signature GEN 8 lenses
Transitions Optical has launched a new customisable digital tool that allows patients to see themselves in its latest lens offering before entering a practice. Read more
New progressive from Hoya
Over the coming months, Hoya Australia will launch its latest progressive lens, the Hoyalux ID Myself. Read more
OSA addresses varying working distances with new lens
Optical Supply of Australia (OSA) has unveiled the EasyWork lens, designed to cater for modern-day demands on near and mid-distance vision. Read more
Transitions Optical reinvents photochromic system in new lens design
Transitions Optical has responded to consumer demand for a photochromic lens that features faster fade back without compromising lens darkness, with the launch of its next-generation Transitions Signature lenses. Read more
Rodenstock exploits full visual potential
The Rodenstock DNEye scanner 2 transfers more than 7,000 measuring points into the individual lens. Read more
Zeiss SmartLife lens for connected lifestyles
In response to relevant consumer insights and extensive research on modern visual behaviour, Zeiss has developed a new lens portfolio consisting of single vision, digital and progressive lenses to help spectacle lens wearers keep up with the times. Read more
Survey: Device-dependence is altering visual behaviour
One in 10 Australians spend more than 10 hours per day looking at a screen, according to findings of a new Zeiss-commissioned study revealing the extent and risks of device dependence. Read more