In pursuit of progressive perfection

Advances in lens design and manufacturing processes have spurred the development of the ‘premium’ progressive lens market. It has also created endless possibilities for lens makers and eyecare professionals to satisfy any patient who walks through their door. MYLES HUME reports. Read more

Orthoptists celebrate the past and future

Milestones are an ideal time to reflect on bygone eras and cast an eye to the future. MARA GIRIBALDI and KRISTEN SABA detail why Orthoptics Australia’s recent annual conference was an important occasion. Read more

Competing with millennial outlets: Part 2

New technology has given dispensers lots of tools to meet the varying needs of customers. In the final of his series, LEIGH ROBINSON explains how to offer a service that can’t be matched online. Read more

Ophthalmology Updates! – Part 2

Associate Professor Adrian Fung’s Ophthalmology Updates! Conference series reached new heights in its fourth year. In the second and final part of his report, Lewis Williams provides a recap of the event’s presentations. Read more

Competing with millennial outlets: Part 1

Changing tastes and new retailers are sending younger customers online. In the first of a two-part series, Leigh Robinson explains how trust can get millennials excited and engaged with your practice. Read more