Finding a niche with preservative-free eye drops

In the space of 23 years AFT Pharmaceuticals has gone from a home-based business to a multinational company. Its eyecare business is also experiencing remarkable growth, and more therapies are in the pipeline, including one for glaucoma.

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Dispelling myths around regional practice

Orthoptist Alina Sayer says many colleagues are reluctant to relocate to regional communities fearing a lack of support or job satisfaction. Her experience in central Queensland has been to the contrary. Read more

A one-stop-shop for patient attraction and retention

Staff across Ocula’s independent optometry network grew tired of their intricate appointment booking system. It’s now been streamlined thanks to a new relationship with a health service platform that’s also driving the business’s digital marketing to patients. Read more

Counting down: the new CPD standard for optometrists

On 1 December, the registration standard for optometrists’ CPD will change from a points-based two-year cycle to a time-based annual cycle. Insight examines the challenges this presents, how optometrists are responding and whether COVID-19 has helped or hindered the impending change-over. Read more

An evolution from function to lifestyle and fashion

Transitions Optical was one of the world’s first lens brands marketed directly to consumers. Insight details its transformation from a company with a niche product aimed at functional and clinical needs, to a lens portfolio that fulfils the protection and fashion requirements of a broader market. Read more

Using Medicare to detect glaucoma

An additional 79,000 Australians are expected to develop glaucoma in the next five years, costing the economy $4.3 billion [1]. Specsavers optometry director DR BENJAMIN ASHBY explains some of the strategic initiatives, including OCT and visual fields, in place to mitigate this problem.

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Matching lens and frame curves

Poor lens curve and frame combinations can lead to dissatisfied customers and time-wasting remakes in the laboratory. MURRAY O’BRIEN details some of the most important considerations in this area. Read more

Tipping point – the changing workforce

In the last decade, the optometry workforce has become more feminised and younger, while in ophthalmology women are demanding greater representation and recognition. RHIANNON BOWMAN meets the women striding forward.

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