What makes a good dispenser great?

How dispensers interact with patients can create new opportunities for increased revenue and customer retention. TRACEY BANNISTER spotlights the importance of exceptional communication. Read more

Hot tips for successful dispensing: Part 1

When it comes to effective optical dispensing, there is a wealth of information to aid practitioners to get the best outcome for their patients. JAMES GIBBINS boils it down to some of the key elements. Read more

Competing with millennial outlets: Part 2

New technology has given dispensers lots of tools to meet the varying needs of customers. In the final of his series, LEIGH ROBINSON explains how to offer a service that can’t be matched online. Read more

Competing with millennial outlets: Part 1

Changing tastes and new retailers are sending younger customers online. In the first of a two-part series, Leigh Robinson explains how trust can get millennials excited and engaged with your practice. Read more