Hot tips for successful dispensing: Part 1

When it comes to effective optical dispensing, there is a wealth of information to aid practitioners to get the best outcome for their patients. JAMES GIBBINS boils it down to some of the key elements. Read more

Competing with millennial outlets: Part 2

New technology has given dispensers lots of tools to meet the varying needs of customers. In the final of his series, LEIGH ROBINSON explains how to offer a service that can’t be matched online. Read more

Competing with millennial outlets: Part 1

Changing tastes and new retailers are sending younger customers online. In the first of a two-part series, Leigh Robinson explains how trust can get millennials excited and engaged with your practice. Read more

How to become an optical dispenser

A meeting of Australia’s dispensers held during the O=MEGA19 conference in July 2019 highlighted that the profession suffers from lack of awareness outside the wider ophthalmic sector. Read more

Jumping from assistant to dispenser

A formal qualification can take an optical assistant to the next level of their career. CHEDY KALACH explains how a Certificate IV can be a valuable asset to both an individual and a practice. Read more