Competing with millennial outlets: Part 2

New technology has given dispensers lots of tools to meet the varying needs of customers. In the final of his series, LEIGH ROBINSON explains how to offer a service that can’t be matched online. Read more

Competing with millennial outlets: Part 1

Changing tastes and new retailers are sending younger customers online. In the first of a two-part series, Leigh Robinson explains how trust can get millennials excited and engaged with your practice. Read more

How to become an optical dispenser

A meeting of Australia’s dispensers held during the O=MEGA19 conference in July 2019 highlighted that the profession suffers from lack of awareness outside the wider ophthalmic sector. Read more

Jumping from assistant to dispenser

A formal qualification can take an optical assistant to the next level of their career. CHEDY KALACH explains how a Certificate IV can be a valuable asset to both an individual and a practice. Read more