Getting to know your product range

Choosing the frame product range can be both an exciting and stressful prospect for any independent practice. It also says a lot about a business, so it’s important to get right, writes EMMA ROBERTS. Read more

Matching lens and frame curves

Poor lens curve and frame combinations can lead to dissatisfied customers and time-wasting remakes in the laboratory. MURRAY O’BRIEN details some of the most important considerations in this area. Read more

What makes a good dispenser great?

How dispensers interact with patients can create new opportunities for increased revenue and customer retention. TRACEY BANNISTER spotlights the importance of exceptional communication. Read more

Hot tips for successful dispensing: Part 1

When it comes to effective optical dispensing, there is a wealth of information to aid practitioners to get the best outcome for their patients. JAMES GIBBINS boils it down to some of the key elements. Read more