Making the independent optometrist look good

Zacharia Naumann Optometry has made its frames range a defining feature of its practice. Practice manager BERNIE ZACHARIA explains how a 15-year partnership with Eyes Right Optical has helped the business flourish in the face of increasing competition.

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How optometry is bouncing back

Specsavers data has quantified the impact of extended lockdowns on Victorian eye health for the first time. DR BEN ASHBY delves into the data, and explains why metropolitan Melbourne isn’t out of the woods yet.

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Patient information or advertising?

The regulator has announced an audit of health practitioner advertising that affects eyecare professionals. Avant’s RUANNE BRELL and DR VICKY PHAN outline what’s acceptable and what to avoid. Read more