The perils of treating friends and family

The Medical Board of Australia has updated its guidance about treating people whom a practitioner is in a personal relationship with. Avant’s JAMESON ABADAM and DR USHMA NARSAI detail the risks involved. Read more

Finding a niche with preservative-free eye drops

In the space of 23 years AFT Pharmaceuticals has gone from a home-based business to a multinational company. Its eyecare business is also experiencing remarkable growth, and more therapies are in the pipeline, including one for glaucoma.

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A one-stop-shop for patient attraction and retention

Staff across Ocula’s independent optometry network grew tired of their intricate appointment booking system. It’s now been streamlined thanks to a new relationship with a health service platform that’s also driving the business’s digital marketing to patients. Read more

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