Making every click count for independent optometrists

Many independent optometry practices struggle to convert web browsing consumers into fully fledged customers because their websites are neither optimised for patient acquisition, nor are they regularly updated. But a new strategic alliance between ProVision and EyeCarePro is working to overcome that in Australia. Read more

‘Life-proof’ lens coating technology

First developed 30 years ago, Crizal lenses have set the standard of anti-reflection coatings. Essilor has now improved the portfolio with new lens coating technology that, among other features, have improved the resistance of its lenses. Read more

Discharge from day procedures

A patient arrives for a scheduled eye procedure, to be performed under sedation. They plan to take the train home with no support person. RUANNE BRELL and DR PATRICK CLANCY discuss your options. Read more

Covering all bases of myopia management

Myopia’s prevalence has spawned all-new innovation and unexpected collaborations. One of those is a three-way company alliance promising Australian optometrists a new one-two approach to myopia management. Read more

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