Brien Holden Institute signs exclusive licensing agreement

The deal will bring to the market a portfolio of new design soft contact lenses, in silicone hydrogel, specifically targeted to address myopia control and presbyopia.{{quote-A:R-W:400-I:2-Q: We are delighted to be partnering with mark’ennovy, and bring our novel EDOF designs in myopia and presbyopia managent to the next level of advancent and sophistication in the manufacture of contact lenses -WHO:Yvette Waddell, BHVI COO}}COO of BHVI, Ms Yvette Waddell, said the aim of the partnership was to slow the progression of myopia in children and reduce their risk of permanent vision impairment.“We are delighted to be partnering with mark’ennovy, and bring our novel EDOF designs in myopia and presbyopia managent to the next level of advancent and sophistication in the manufacture of contact lenses, tailored uniquely to each person’s eye,” she said.Under the agreent, BHVI will combine its advanced designs with mark’ennovy’s manufacturing capabilities, which are known for producing high volumes of individually crafted lenses at an affordable cost. According to BHVI, the aim is to enable eyecare professionals to tailor a monthly contact lens to the unique characteristics of any myopic and presbyopic eye.CEO and Founder of mark’ennovy, Mr George Sarrouf, said the business had always opted to differentiate itself from standardised mass manufacturing and marketing, by “catering to the more complex fields of Astigmatism and Presbyopia, with a constant tenaciousness of prium quality and service.“Now with the Brien Holden Vision Institute backing us up, we are looking forward to achieving new milestones in visual correction for improving patients’ quality of life throughout its span.”Both partners will be working with key professionals around the world in preparation the product launch, the date of which is yet to be announced.