If your company works with independent Australian optometrists to buy, sell or lease practices, then don’t miss this opportunity to get in front of Insight’s national optometry audience this November. Read more
Secure messaging in healthcare – the path to interoperability
Imagine the inefficiencies and frustration if one phone network couldn’t link with another. That’s the situation facing secure healthcare communication systems in Australia. So what’s being done about it? Read more
Reflections on a presidency
Two years has passed quickly and I will hand over to Associate Professor Nitin Verma on 10 October 2020. Read more
How to craft a B2B marketing strategy for 2021: A guide on getting the most value for marketing dollars
Many B2B companies are now considering how to invest their marketing budgets for 2021. With so much up in the air, companies need to make the most out of every dollar to stay ahead in an uncertain climate.
Optive Fusion
Optive Fusion lubricant eye drops are an artificial tear combining hyaluronic acid (HA) and carmellose sodium (CMC) with osmoprotectants to deliver fast relief for dry eyes.
Patient records – access and ownership
From cyber security to protecting business interests, there are a host of considerations surrounding patient records. KAREN CROUCH drills down into this crucial facet of practice management. Read more
Eyecare in a pandemic: counting the cost of missed appointments
The nation’s first comprehensive look at the impact of reduced optometry services due to the COVID-19 lockdown has been provided in new Specsavers data. Australia and New Zealand optometry director Dr BENJAMIN ASHBY delves into the statistics and outlines a plan to manage the patient backlog.
From Search to Sold | How to keep business coming in, when people aren’t going out
It is really difficult to do business during a global pandemic. With government restrictions and social distancing in effect, working with patients requires massive amounts of coordination. So how can optometrists keep patients and sales coming in without tying down phone lines or seeing them in person? Read more
Opti-Soothe Preservative-Free Eyelid Wipes
The Opti-Soothe Preservative-Free Eyelid Wipes are ideal for daily gentle cleansing to assist in the removal of debris from the eyelid.
Inside an orthoptic-led cataract clinic
A new clinic led by upskilled orthoptists is helping a leading Melbourne hospital reduce cataract wait times and streamline follow up appointments. JULIE TAYLOR reflects on its successes and future plans. Read more