While many health practitioners have played a critical role on the frontline dealing with the COVID-19 pandemic, some of the challenges they have faced have attracted fewer headlines.
Prime Creative Media surveys business leaders across 15 industries on effects of COVID restrictions and prospects for recovery
From 28 May to 5 June 2020, Prime Creative Media surveyed more than 2200 business leaders across 15 industries, to capture sentiment as the country began to lift COVID-19 restrictions.
The long and short of corridor length
Corridor length is crucial to successful progressive lens dispensing. NICOLA PEAPER clears up the confusion around this concept and whether trigonometry has a role to play. Read more
Operating the corneal eye bank
The Lions Eye Donation Service plays an essential role ensuring the timely retrieval and allocation of corneal transplant tissue. TERRY COUPER discusses its inner workings. Read more
Understanding the buyer journey in B2B Marketing
By David Dodd, National Key Accounts Manager.
Prime Creative Media offers this complimentary resource for B2B marketing professionals, an animation explaining the buyer journey and how to maximise your chance of sales success. Read more
New progressive from Hoya
Over the coming months, Hoya Australia will launch its latest progressive lens, the Hoyalux ID Myself. Read more
Safilo unveils new David Beckham collection
Safilo has introduced the new Eyewear by David Beckham collection to Australia, bringing a new range of sunglass and optical offerings to the premium male segment. Read more
Optos poised to welcome Silverstone to Australia
This year Optos has launched Silverstone, the only ultra-widefield (UWF) retinal imaging device with integrated, UWF-guided swept-source OCT. Read more
Utilitarian strategists needed for recovery
The great escape for Australia in the COVID-19 battle may have been achieved. At time of writing there were good signs; but only if the next phase is not squandered by political and media discordance. Read more
Where are we with MIGS?
The 2014 arrival of MIGS to Australia introduced a whole new field of interventional glaucoma therapies. Queensland ophthalmologist Dr Frank Howes re-defines the term and explores current surgical interventions, explaining where each fits in the glaucoma treatment algorithm. Read more