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Getting to know your product range

Choosing the frame product range can be both an exciting and stressful prospect for any independent practice. It also says a lot about a business, so it’s important to get right, writes EMMA ROBERTS. Read more

Dispelling myths around regional practice

Orthoptist Alina Sayer says many colleagues are reluctant to relocate to regional communities fearing a lack of support or job satisfaction. Her experience in central Queensland has been to the contrary. Read more

A one-stop-shop for patient attraction and retention

Staff across Ocula’s independent optometry network grew tired of their intricate appointment booking system. It’s now been streamlined thanks to a new relationship with a health service platform that’s also driving the business’s digital marketing to patients. Read more

An evolution from function to lifestyle and fashion

Transitions Optical was one of the world’s first lens brands marketed directly to consumers. Insight details its transformation from a company with a niche product aimed at functional and clinical needs, to a lens portfolio that fulfils the protection and fashion requirements of a broader market. Read more