From 28 May to 5 June 2020, Prime Creative Media surveyed more than 2200 business leaders across 15 industries, to capture sentiment as the country began to lift COVID-19 restrictions.
Corridor length is crucial to successful progressive lens dispensing. NICOLA PEAPER clears up the confusion around this concept and whether trigonometry has a role to play. Read more
The Lions Eye Donation Service plays an essential role ensuring the timely retrieval and allocation of corneal transplant tissue. TERRY COUPER discusses its inner workings. Read more
By David Dodd, National Key Accounts Manager.
Prime Creative Media offers this complimentary resource for B2B marketing professionals, an animation explaining the buyer journey and how to maximise your chance of sales success. Read more
Over the coming months, Hoya Australia will launch its latest progressive lens, the Hoyalux ID Myself. Read more
Safilo has introduced the new Eyewear by David Beckham collection to Australia, bringing a new range of sunglass and optical offerings to the premium male segment. Read more
This year Optos has launched Silverstone, the only ultra-widefield (UWF) retinal imaging device with integrated, UWF-guided swept-source OCT. Read more
The great escape for Australia in the COVID-19 battle may have been achieved. At time of writing there were good signs; but only if the next phase is not squandered by political and media discordance. Read more
The 2014 arrival of MIGS to Australia introduced a whole new field of interventional glaucoma therapies. Queensland ophthalmologist Dr Frank Howes re-defines the term and explores current surgical interventions, explaining where each fits in the glaucoma treatment algorithm. Read more