Specsavers has been crowned one of Australia’s most-trusted optometry brands, as judged by Reader’s Digest Magazine’s annual consumer survey, while also being recognised in the Contact Lens Solution and Hearing Services categories.
The corporate optometry group was named as the Optometry category winner of the 2022 Trusted Brands survey, followed by Luxottica-owned OPSM and Laubman & Pank which both received ‘highly commended’ recognition.
Specsavers also took out the Contact Lens Solutions category, with Johnson & Johnson Vision’s Acuvue and Bausch + Lomb’s Renu Fresh rated the next best.
With the introduction of Audiology to its business in 2018, Specsavers is considered the fastest-growing hearing service in Australia. It was ‘highly commended’ in the Hearing Services category, alongside Audika, with Hearing Australia taking top spot in the category.
According to Readers Digest, its Trusted Brands survey is independently conducted by leading research company Catalyst Research. It invited more than 3,000 Australian adults, from every state and territory, to rate the brands they trust the most. They scored more than 75 categories of products and services.
Brands included in the list to be rated were generated by asking consumers in Australia for their most trusted brands. This was an unprompted question to ensure the rating of top brands in each category, as selected by Australians, was without prejudice.
Each category contains one winner, and two highly commended brands. These brands scored higher in their respective categories than the other brands polled.
Voted by Australians for the third year in a row, Specsavers said it was recognised as the brand that consumers see as “consistently offering value for money”.
In line with what consumers are saying, Specsavers said its customer-centric approach has changed the industry with a mix of greater choice, high quality, accessible and affordable eyecare.
Dr Ben Ashby, Specsavers director of optometry welcomed the news.
“This is the third year we’ve been recognised, which is testament to all our partners and store teams working tirelessly in challenging conditions to ensure the consistent eyecare for all Australians,” he said.
“It’s great to see the public recognising us as a trusted brand, and even more so during the past 12 months.”
The 23rd annual survey of Most Trusted Brands is conducted across 41 countries with a global readership of more than 35 million.
For a complete list of Australian winners, click here.
