Insight brings together new releases from Australian eyewear suppliers in 2023, including the latest from Marcolin, Safilo, EssilorLuxottica and independent wholesalers Eyes Right Optical.
A collection to reach your own heights
In celebration of WOOW’s 10 years, this birthday collection is stronger than ever, honouring the boldness and quirkiness of our French brand, and inviting you to cherish the happy holiday spirit, wherever you are. This season new WOOW collection promises to launch you on a journey to the land of holidays and relaxation. After all, when you’re floating above the clouds, what could be better than this little recreation collection to reach your own heights?
Loop in evokes the vapour trails aeroplanes create in the sky: somersaulting colours, materials and shapes combine. Collage wrap around the eye to draw a loop. Gliding flight full of poetry and lightness. Breathe in. Let go. Dare to party, be bold and embrace luxury.
Contact: sales@eyesright.com.au
Barton Perreira and Kelley Baker Brows collab
Independent eyewear brand Barton Perreira has partnered with world-renowned beauty brow stylist and social media entrepreneur Ms Kelley Baker to release BP0241 BROW BABE (pictured).
After Barton Perreira’s co-founder and designer Ms Patty Perreira and Baker first met in 2014 on Abbot Kinney in Venice Beach, the two creative forces became instant friends and vowed to work together on a project. Inspired by Perreira’s vintage archives and Baker’s beauty line, their Women’s Coalition collaboration has resulted in ‘BROW BABE’, a glamorous, oversized butterfly cat eye sunglass frame in custom colourways.
The universally flattering style feature’s Baker’s signature pink heart at the temple, refined gold accents, and Barton Perreira’s iconic craftmanship and attention to detail. Available through Marcolin.
Contact: (02) 8456 0946 or customerservice.au@marcolin.com
BOSS makes 2023 splash
Safilo is introducing the latest 2023 Spring-Summer Collection from BOSS, marking a new era for the brand with a bold new attitude. The collection features a complete eyewear offering including cool new looks, rich details and new sports styles, as well as many timeless and best-selling shapes. The collection embodies four key themes: function and comfort, active and dynamic, technology and innovation, and style and expression.
The BOSS eyewear collection features many styles which include sustainable lenses. These styles feature the “RESPONSIBLE” claim, used by the fashion house, which is indicated on static stickers, affixed to lenses and easily visible by customers.
The new BOSS Sport introductions are made from 60% bio-based materials.
Another highlight is the Carbon Family, unique with bi-injected temples featuring carbon-fibre and rubber for flexibility, resistance and lightness. This year’s collection also sees Light Wires with new superlight temples, timeless and bestseller shapes, and a functional and durable hinge.
A new collection for women features cool styles and iconic metal detailing consistent with the Fashion House and many styles are manufactured with sustainable materials, also featuring the “RESPONSIBLE” claim stickers.
Contact: au.customerservice@safilo.com or 1800 252 016
New Versace collection from EssilorLuxottica
The new Versace Eyewear collection is launched alongside the Spring-Summer 2023 collection. A series of new sun and optical styles feature signature Versace House motifs. Unisex mask construction with full-size butterfly-style metal detail at the temples. Available in dark gray with gold temples, and dark gray lenses and mirror finished lenses.
Contact: 1300 655 612
Eye catching while withstanding the rigours of an adventurous wearer
Equal parts classic and cool, the Serengeti Wayne embodies the DNA and expertise of Serengeti Eyewear. For years the iconic navigator shape has resonated with loyal Serengeti wearers, but this modern adaptation is expected to appeal to newcomers alike.
Wayne’s premium stainless steel frame with acetate temple tips is not only eye catching, but will also stand up to the rigors of an adventurous wearer.
For decades, Serengeti has been making some of the most technically advanced eyewear one can find. Specifically, each pair of Serengeti sunglasses come equipped with three-in-one lens technology, photochromic, spectral control and polarisation technologies allow the wearer to see the world at its finest. Combined with its unique hardened, ultra-lightweight mineral lenses; it’s little wonder Serengeti are known globally for its advanced lenses.
Distributed by Sunglass Collective and available on the Serengeti RX Program in a range of colours, Wayne is the ideal choice for those unwilling to compromise on quality.
Contact: info@sunglassco.com.au
The latest from Ray-Ban
MEGA WAYFARER OPTICAL 0RX0840V: Ever since the launch of the first sun models in October 2022, the Ray-Ban Mega Wayfarer has been making modernity its own, building a brave profile and temple from thick, solid lines. Now, enlarging the offering for Spring 2023, a new optical model joins the family. True to its evergreen coolness, the style is available in classic colourways, plus a transparent bi-colour option with a thick Havana temple.
Contact: 1300 655 612
Thoughtful details and modern colour combinations
As a leading global accessory brand, it’s no surprise that Kate Spade New York is also a market leader in the optical market. With a catalogue of styles designed to appeal to a broad female market, the recent SS23 collection is also guaranteed to suit those that are drawn to the modern colour combinations and thoughtful details, synonymous with the brand.
Contact: au.customerservice@safilo.com or 1800 252 016
A UK best-seller arrives in Australia
Inspired by the artist Monet, this latest eyewear piece from AVANTI uses the finest Italian materials and explores colour, light and shape. A key figure in the impressionist movement, Claude Monet was known for his use of broken colour and quick brushstrokes to capture the fleeting effects of light and atmosphere.
AVANTI explores Monet’s iconic short, quick brush strokes by using unique acetates as seen in the acetate on namesake model ‘Monet’ c1. The vibrant pink and orange colours reflect the candy colours that are on-trend this season, while subtly making it easy for everyday wear with a fine layer of neutral pink on the front.
A best seller at London’s 100% Optical fair, Modstyle is launching Monet in the Australian market. “Monet from AVANTI combines vibrant colour, interesting use of acetate, Italian materials and a fantastic shape. It was extremely well received in the UK and we know our market will love it too,” says Ms Lisa Wymond, a director and national brands manager of Modstyle.
Contact: info@modstyle.com.au
