An active social media campaign, including a video message from Prime Minister Scott Morrison, is highlighting the contributions of the eye sector over the past 20 years ahead of World Sight Day.
Established by the World Health Organization in 2000, World Sight Day – an annual day of awareness to focus global attention on blindness and vision impairment – is celebrating its 20th anniversary on Thursday 8 October 2020.
Peak body Vision 2020 Australia, also celebrating 20 years, has partnered with Optometry Australia’s Good vision for life campaign to promote World Sight Day across radio and other media this year.
The campaign features Dr Jessica Gallagher, Australia’s first dual summer and winter Paralympic medallist and Vision 2020 Australia board director. She is reminding Australians to prioritise their eye health and look after their vision by getting regular eye tests.
Members of Parliament and eminent Australians have also recorded videos, acknowledging and celebrating the contributions of the eye sector over the past 20 years.
Vision 2020 Australia Patron Dr Barry Jones reflects on his time as Chair of the organisation and current Chair Amanda Vanstone highlights the importance of eye health.
The videos are part of Vision 2020’s social media campaign and are being posted in the week leading up to World Sight Day and on the day itself.
Vision 2020 Australia chair Amanda Vanstone.