The US ophthalmic sector is alarmed at the proliferation of unapproved eye drops that claim to change eye colour and have been promoted on social media platform TikTok.
The alert comes after the U.S. Food and Drug Administration (FDA) issued a warning letter to a company producing such products. Laboratory testing found at least one product manufactured breached regulations by consisting “in whole or in part of any filthy, putrid, or decomposed substance”.
“Your MSM, colour changing, and eye lightening eye drop products are especially concerning from a public health perspective, the FDA said to the company.
“Ophthalmic drug products, which are intended for administration into the eyes, in general pose a greater risk of harm to users because the route of administration for these products bypasses some of the body’s natural defences.”
The American Optometric Association (AOA) has added to the chorus of concern, and on 12 August 2024 urged consumers to consult with their optometrist before purchasing or using over-the-counter (OTC) eye drops that claim to change eye colour.
On TikTok, one account has posted more than 500 videos – some with tens of thousands of views – showing before-and-after images of the eye drops in use, stating they are safe with no side effects and an alternative to colour contact lenses.
“As new direct-to-consumer products enter the market, it’s critical for the public to be aware of potential limitations,” the AOA said.
“Patients should work with their doctors to make use of health technologies that enhance care, and not be misled by questionable marketing claims that undermine it.”
According to the AOA, there are no FDA-tested or approved colour-changing eye drops on the market today.
“FDA-approved eye drops are safe when manufactured and used properly,” the body stated.
“Patients that have used these products and experience any new and/or prolonged irritation in their eyes should visit AOA.org to book an appointment with an AOA doctor of optometry.”
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