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Search Results - Marketing

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Determine the practice’s end goal to analyse social media success

Determining social media marketing success

The success of a business’ social media marketing campaign cannot be judged solely by monitoring profit or revenue. MANDY EDWARDS looks to marketing insights when assessing success. Read more »

Creating outstanding blog content

It can be tough and time-consuming to generate fresh, original content for websites and blogs. BETH WALKER shares strategies that can help the process. Read more »

More social media mistakes to avoid

In a continuation of last month’s column, ALFRED LUA from social media management platform buffer discusses even more ways that businesses can learn from the errors of others. Read more »

Don't make these social media mistakes

Following March’s column on sound social media strategy, ALFRED LUA from management platform buffer discusses how businesses can easily learn from the errors of others. Read more »

Setting up a private practice – phase two

In step two of her three part series on establishing a practice, KAREN CROUCH details the preliminary tasks that must be completed in order for the prospective owner to proceed with certainty. Read more »

Sound social media strategy

Successful social media requires careful consideration. Digital marketing consultant SIMON DELL lists the questions that practices should ask before launching online content strategies. Read more »

Don't become invisible when cutting costs

Cutting marketing expenditure might help to shave costs but BARRY URQUHART reports optometrists, like all businesses, must be aware that such action can damage their visibility and sales. Read more »

The mass extinction of loyal customers

Today’s digital age is all about convenience and choice. Consumers want more and expect to pay less, which, as JEANNIE WALTERS explains, is bad news for complacent businesses relying on outdated models and the apathy of their customers. Read more »

A simple guide to keeping it simple

When considering sales and marketing, businesses can unlock significant benefits and increase sales by concentrating on the basics. THOMAS YOUNG reports. Read more »
Keyword stuffing is a common mistake

Four SEO traps practices should avoid

Although search engine optimisation has been around for a long time, many small businesses still fall for familiar traps. CHRIS ASHTON explains how optometrists can improve their websites. Read more »


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