Australia's Leading Ophthalmic Magazine Since 1975

     Free Sign Up     

Australia's Leading Ophthalmic Magazine Since 1975

     Free Sign Up     
Lenses

New transitions campaign targets younger demographic

12/09/2017
Share:
Transitions is trying to encourage a younger generation of single vision wearers to the photochromic market.

Advertisements for the ‘Live the Good Light’ campaign will run across multiple digital media platforms in Australia in the coming months, and will feature people in work and social settings enjoying the light with Transitions lenses.



"What we have tried to do with this campaign is to show young people in their everyday life,"
Darragh O'Connor, Vice President Global Marketing at Transitions Optical

The campaign focuses on young people and their experience with the brand, while simultaneously demonstrating the stylish aspects of the Transitions range. It’s hoped the new campaign will engage new wearers as well as continue Transitions’ connection with its core customers.

“What we have tried to do with this campaign is to show young people in their everyday life,” Transitions’ vice president of global marketing Mr Darragh O’Connor said.

The campaign, which can be viewed on the Transitions website, also reiterates the comfort and protection Transitions lenses offer against UV and harmful blue light.

General manager of the Asia Pacific region Mr Stuart Cannon said Transitions is a long established and trusted brand in the Australian market and that people of all ages and lifestyles used their lenses.

“The ‘Live the Good Light’ campaign will further enhance our market awareness and highlight for past, current and new wearers of Transitions lenses the flexibility and adaptability of our range,” he said.

Designs for Vision
advertisement





Skyscraper article
advertisement
Editor's Suggestion
Hot Stories

rectangle
advertisement


OR
 

Subscribe for Insight in your Inbox

Get Insight with the latest in industry news, trends, new products, services and equipment!