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News, Frames, Business

Silhouette celebrates 50th anniversary


Silhouette celebrated its 50th anniversary on 25 August, inviting representatives from all over the world to tour the factory in Linz, Austria, where the company's frames are manufactured.The visitors experienced first-hand each step of the production process, including meticulous manufacturing process and advanced materials that are used to construct a Silhouette frame.

Product quality has always been one of Silhouette's core values and the company takes it very seriously.

The company uses its own factories to produce frames and has complete control over all aspects of the production process. It even produces many of the tools used to make its frames. Each and every frame is 80 per cent 'hand crafted' and must pass close inspection before it is packaged and shipped. Employees involved in manufacturing have a minimum of six months of training.

After the factory tour, visitors were invited to Silhouette's 50th Anniversary Celebration, which included a wonderful music and dance performance to 'Passion for Excellence', a symphony composed for the company by Hermann Miesbauer and performed by the Anton Bruckner Private University for Music, Drama, and Dance.

Silhouette began in 1964 as a vision of glasses as a decorative device and today is a leading brand of light and high-quality frames which are exported to 100 countries worldwide.

In 1999, Silhouette revolutionised the frames world with its Titan Minimal Art glasses weighing only 1.8 grams, without screws, hinges or rims.

Silhouette glasses have been 35 times with astronauts in space; they travel around the globe with the Vienna Philharmonic orchestra as well as with a number of celebrities from entertainment, business and politics.

AFT Pharmaceuticals

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Carl Zeiss


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