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Independents Day at ODMA2015

04/06/2015
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- By Kate Mulcahy

The second day of the ODMA2015 exhibition falls on 4 July; Independence Day in the US. As such, ODMA2015 has declared 4 July to be Independents Day, inviting visitors to celebrate their own independence.

"The idea of Independents Day came about quite by accident when we noticed that the middle day of ODMA2015 was the 4th of July," said Finola Carey, ODMA CEO. "It got us thinking that 317 million Americans can't be wrong to celebrate independence on that date so the idea was then planted for ODMA2015."

Independents Day at ODMA2015 will have a 'Superbowl' atmosphere from start to finish with a jazz band welcoming visitors, giant hotdogs, popcorn and candy floss.

In addition to the Independents Day celebration, at 4pm there is a speed dating session. Yes, speed dating.

But before you start thinking romance and walks along the beach, it's actually designed for independent practitioners seeking a business or succession partner.

In what is slated to be a fun but serious finish to the day, practitioners seeking to exit the industry can commence the search for their perfect match to partner with or to take over their practice.

Lubricated with drinks and snacks, young optometrists or dispensers seeking to join an established practice or senior practitioners looking for an exit plan, will be guided by experts on the important questions to ask.

Spaces are limited with participants needing to register at www.odma-2015.com.au.

And if the lure of giant hotdogs, candy floss and speed dating isn't enough to get you over the line, now is an opportune time to revisit some of top reasons to attend ODMA2015.

1. See what's new; keep up with new products and services available to help you remain competitive.

2. Focus your energy by devoting an entire 2-3 days to ODMA2015 free of distractions. It's a time efficient way to get all you need under the one roof.

3. Tradeshow specials; many exhibitors will offer tradeshow specials that are not usually available through your local rep, so it's a fortuitous time to make purchases and save money.

4. Opportunity to meet new people and exchange ideas so you return to your business re-energised.

5. Understand what your competition is doing and how you compare. What are their strengths and weaknesses? How can you differentiate and be better to outshine them?

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6. Send your staff; it's a great motivator, not to mention helping them to remain current with the latest information and training.

7. Speed dating. If you are a young optometrist or dispenser seeking to join an established practice or a senior practitioner looking for an exit plan, this is the session for you.

8. Education with up to 30 CPD points and masterclass program; all with quality speakers and presenters.

9. Gain knowledge—not just through the education program—but by investigating new products, new manufacturing techniques and services available to expand your business and increase productivity and profitability.

10. ODMA2015 can be fun. And it's Brisbane where the sun is sure to be shining!

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