Australia's Leading Ophthalmic Magazine Since 1975

     Free Sign Up     

Australia's Leading Ophthalmic Magazine Since 1975

     Free Sign Up     
News, Frames

Statement eyewear dominates Specsavers’ spring/summer collection

24/09/2019By Callum Glennen
Share:
Specsavers has announced it will launch more than 100 new sunglasses throughout the 2019 spring/summer season, with the company recently unveiling the first wave.

Featuring prominently throughout the collection are XL oversized square frames and sharp-angled cat-eye sunglasses, in addition to the colours pink and brown.

“Over the past few years, we’ve seen sunglasses get a complete makeover and this season they’re going from a supporting to a starring role,” Mr Stig Engelbreth Hansen, global head of product design for Specsavers, said.

Stig Engelbreth Hansen
Stig Engelbreth Hansen
“Vintage inspired, the return of oversized square frames is both glamorous and statement-making”
Stig Engelbreth Hansen, Specsavers

“We are seeing customers moving away from more functional styles to more statement-making pieces that express individualism.”

Designers who have collaborated with Specsavers on the new collection include Carla Zampatti, Kym Ellery, Alex Perry and Collette Dinnigan. Specsavers’ own in-house designs also feature, alongside a new range by Kylie Minogue.

“Vintage inspired, the return of oversized square frames is both glamorous and statement-making. Practical and trendy, these frames are ideal for the summer months, offering protection from the sun’s rays,” Engelbreth Hansen said.

“The classic cat-eye is also getting a funkier look this season. A fashionable favourite for decades, they aren’t going out of style any time soon. A cat-eye pair of sunglasses will always have you looking stylish by the pool or on the beach.”

A new addition to Specsavers’ portfolio will be Dutch fashion house Viktor & Rolf, with three sunglasses launching later this year as part of a new, exclusive collection for the chain.

The new designs will launch throughout the 2019 spring/summer season, and be available both in store and online.

 

More reading:

Specsavers launches special charity design
AFT Pharmaceuticals
advertisement
CATEGORIES SUNGLASSES (5 Articles)





rectangle
advertisement
Editor's Suggestion
Hot Stories

rectangle
advertisement


OR
 

Subscribe for Insight in your Inbox

Get Insight with the latest in industry news, trends, new products, services and equipment!