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Hylo-Forte tops eye lubricant sales for 2018/19

09/07/2019By Myles Hume
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Following a 59% year-on-year sales increase, AFT Pharmaceuticals-supplied Hylo-Forte eye drops have leapfrogged three positions to become Australia’s top selling eye lubricant by value.

According to the latest Australian pharmacy sales data to June, published by market research company IRi, Hylo-Forte generated more than $8.9 million in sales, $3.3 million more than the previous year when it placed fourth.

This year’s figure represents 9.6% of all eye lubricant sales in Australia, which totaled $93.5 million in the past year. Hylo-Forte is designed for severe or chronic dry eye and post-operative use. Hylo-Fresh, a lower dosage product for mild to moderate dry eye, placed 11th overall with $2.6 million in sales.

Hartley Atkinson
Hartley Atkinson
“We are seeing the relative sales position for NovaTears being even further ahead than Hylo-Forte was at the same time of its life cycle”
Hartley Atkinson, AFT

Meanwhile, Alcon Laboratories’ Systane Ultra Eye Drop 10ml – last year’s category leader – and Systane Lub Eye Drop 15ml were the second and third highest earners respectively. They produced $8.8 million (+16%) and $6.2 million (–8%) in sales. Systane Ultra Eye Drop 24x0.4ml came in fifth with sales of $4.3 million.

For AFT Pharmaceuticals, the success of Hylo-Forte follows the 2018 launch of the non-aqueous, preservative-free eye lubricant NovaTears, which has itself moved into the top 40 selling eye lubricant products, generating $556,000.

Within the latest quarter alone, NovaTears sales have exceeded 1700% compared with the same period in 2018.

“We are seeing the relative sales position for NovaTears being even further ahead than Hylo-Forte was at the same time of its life cycle,” AFT CEO Dr Hartley Atkinson said.

“This bodes well for the future potential of this unique patented product - which is specifically designed for Evaporative Dry Eye – and ultimately strengthens our over-the-counter eye care portfolio in Australia."

 

More reading:

Dry eye set to fuel eyecare explosion
AFT Pharmaceuticals
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