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OA launches revamped website

28/05/2019By Myles Hume
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Optometry Australia (OA) has overhauled its website to add a raft of new features, including a new ‘sign on’ function, advanced search engine capabilities and personalised content delivery.

The peak industry body launched the first edition of its new-look website on Monday, following consultation with members and state organisations, and an “exhaustive” search for a suitable web developer that could provide the latest technology.

According to OA, the site’s most significant advancements include:

  • Single ‘sign on’ – said to be the most complex aspect for the web developers to install, members no longer need to login multiple times to traverse between OA’s various digital platforms.
  • Advanced search – modelling Google, information will now be easy and quick to find
  • Intuitive content delivery – as it understands user behaviour, the website will serve tailored content to meet individual member needs
  • User tracking – providing OA a deeper understanding of the information that members find most relevant


“We were determined to build a site that added significant value to our members and likewise, that provided us with an advanced member engagement platform”
Lyn Brodie, Optometry Australia

OA president Mr Darrell Baker said the organisation had embraced “the most advanced technology available” to meet member demands for fast and easy access to information, education programs, networking and community building.

“The new Optometry Australia website is perfectly aligned with the organisation’s strategic goal of leading, engaging and promoting optometry, optometrists and community eye health,” he said.

OA CEO Ms Lyn Brodie added: “We were determined to build a site that added significant value to our members and likewise, that provided us with an advanced member engagement platform.

“Our goal is to ensure that our site is information rich with content that supports members in their practice of optometry. Extensive feedback from members, an exhaustive search for the right technology and web developer, and a thorough development plan have assisted us to meet our goal.”

OA claims this is the first phase of the new website rollout, with additional features planned to be added over time.

 

More reading:

Optometry Australia takes lead on blue light debate
Stalemate continues over optometry industry pay awards
Optometry Australia pushes for more change in MBS Review
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