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Safilo renews Tommy Hilfiger and Havaianas licences

08/01/2019By Callum Glennen
Italian eyewear manufacturer Safilo has renewed its licensing agreements with Tommy Hilfiger and Alpargatas, the owner of Havaianas, to continue designing, manufacturing and distributing ophthalmic and sunglass collections within both brands.

“The renewal of the licensing agreement between the Tommy Hilfiger brand and Safilo celebrates our shared commitment to keep quality and innovation at the heart of our businesses,” Mr Daniel Grieder, CEO of Tommy Hilfiger global, said.

“Safilo will continue to build on the momentum that our brand is experiencing, bringing the eyewear collections to new consumers globally through Safilo’s longstanding global excellence in this industry.”

Safilo’s agreement with Alpargatas, which has been renewed early, will see the company continue to manufacture Havaianas-branded eyewear through to December 2024.

“We are very proud of this early renewal, which aims to strengthen a project initiated in 2016,” Safilo Group CEO Mr Angelo Trocchia said.

“We want to grow the Havaianas eyewear business through collections that reflect the unique personality and creative simplicity of this important Brazilian brand, which is receiving an exceptional reception, particularly in Southern Europe.”

Safilo’s other licensed brands include Dior, Marc Jacobs, Hugo Boss and Jimmy Choo.

In September 2018, the company was seeking a to arrange a €300 million (AU$489 m) refinancing package following declining sales and high debt. In October, the company announced a new financing agreement worth €150 million (AU$244 m).


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