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International

Marchon secures DKNY global licensing agreement

07/09/2018
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Marchon Eyewear has announced it has secured a long-term exclusive global licensing agreement with G-III Apparel Group to manufacture the DKNY brand starting March 2019.

The agreement will also include the Donna Karan New York optical and sun protection eyewear line and Marchon president and CEO Ms Nicola Zotta said the company was “immensely proud” to be collaborating with G-III and DKNY, which she described as one of the most admired American fashion brands in the world.

“We look forward to crafting unique eyewear collections which exemplify DKNY’s iconic style, as well as to be a part of the brand’s growth and continued legacy of success,” Zotta said



"We look forward to crafting unique eyewear collections which exemplify DKNY’s iconic style, as well as to be a part of the brand’s growth and continued legacy of success."
Nicola Zotta, President And CEO Of Marchon

Plans are underway for new lines to be sold globally in DKNY retail locations, select department stores, specialty stores, and premium eyewear retailers. It will also be sold online through the DKNY website.

The agreement covers design, manufacturing, and distribution for the eyewear products of both brands.

“Marchon Eyewear’s innovative designs, strong brand portfolio, and global distribution capabilities are a testament to their leadership in this market,” G-III executive vice president Mr Jeffrey Goldfarb said.

“Our partnership with Marchon Eyewear is a great example of our ongoing strategy to maximise the worldwide reach of our iconic lifestyle brands, DKNY and Donna Karan New York.”

Marchon previously held the DKNY and Donna Karan New York licences from 1999–2004.

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