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Montblanc to partner with Kering Eyewear

Richemont-owned Montblanc will cut ties with Italian eyewear manufacturer Marcolin and partner with Kering Eyewear in a new agreement set to start in January.

The new licensing deal ends a 17-year relationship between Montblanc and Marcolin, with the former attempting to further establish its brand in the eyewear segment.

A company release announcing the agreement explained it would allow a renewed focus on refined design, performance and style, and Montblanc’s CEO Mr Nicolas Baretzki said he was excited about the new relationship.

“Kering Eyewear’s commitment to quality and excellence in design mirrors Montblanc’s own commitment to craftsmanship and aesthetic exploration,” he said.

"Kering Eyewear’s commitment to quality and excellence in design mirrors Montblanc’s own commitment to craftsmanship and aesthetic exploration."
Nicolas Baretzki, CEO of Montblanc

“The goal is to push boundaries of design together and think of innovative ways to develop eyewear suited to the high achievers, urban nomads and millennial adventurers that connect with Montblanc’s ethos and values.”

The partnership agreement in similar to the licensing deal Kering struck with another Richemont-owned brand, Maison Cartier, last year. As part of that deal, Richemont also acquired a 30% stake in Kering Eyewear, and Montblanc CEO and president Mr Roberto Vedovotto welcomed the further collaboration between the two luxury houses.

“We are extremely proud to announce this new partnership, which further strengthens our relationship with our shareholder Richemont”, Vedovotto said.

“Montblanc represents a unique ensemble of technological innovation and traditions of craftsmanship and I am confident that its distinctive positioning in the men’s luxury eyewear segment will be further enhanced within our outstanding portfolio of luxury brands.”

The agreement adds to Kering’s portfolio of brands, which includes Gucci, Cartier, Bottega Veneta, Saint Laurent, Balenciaga, Alexander McQueen, Stella McCartney, Brioni, Altuzarra, Alaïa, Boucheron, Pomellato, Puma, McQ, Christopher Kane and Tomas Maier.

Meanwhile, the Montblanc Eyewear Spring Summer 2019 collection will be revealed in this month at SILMO Paris, before being launched internationally in January 2019.


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