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Shows to bring fun, fashion and the future

July is show time for the optometric and dispensing world, with SILMO Sydney and ODMA’s O-Show set to display a huge array of the latest collections Australia has to offer.

The shows, which will be held one week apart at the Sydney’s International Convention Centre and Melbourne’s Docklands respectively, will also feature a variety of presentations and demonstrations outside of the exhibitor booth.

According to show organiser Expertise Events, nearly half of all exhibitors at this year’s SILMO Sydney tradefair are either new or returning to Australia for the first time in years, while the collaboration with Optometry Australia will see a major emphasis on the future of the sector.

“This year’s SILMO Sydney has something you won’t find anywhere else and it will give you the independent a huge advantage, 48% of the exhibitors are new or have not seen for many years, and whilst it’s a boutique show its packed with inspiration,” Expertise general manager Mr Gary Fitz-Roy said.

“The practice of the future will showcase new and in many cases unseen equipment and solutions for you, while it is also the only event supported by the industry’s peak association Optometry Australia, who are holding sessions to prepare a paper of what the future may look like, something that is visionary by its actions.”

Meanwhile, the ODMA O-Show will feature live equipment demonstrations, business advice from respected marketing guru Ms Vivienne Forbes, and dispensing presentations from the Australian Academy of Ophthalmic Optics. According to ODMA, this year’s O-Show will be presented in a new light, and provide a relaxed opportunity to network, enjoy the ambience and have fun.

The O-Show will take place on July 14–15, while SILMO Sydney will run over the following weekend, July 20–22.


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